165 design references

LPAS · an architectural photo grid

Reel by Andrew Chornyy

Give each kind of work one large photograph and a plain name on a color band, and show that there are five, so a visitor can tell housing from a school without reading a menu.

Visit website · LPAS

What to look at

After a car shot, the reel shows lpas.com on a monitor. The first view is one wide photograph: a brick interior on the left with "A Market-Focused Approach," and an apartment building on the right with a round Explore button. A brown band reads Housing and 1/5. The view slides. An orange band reads Interiors under a lounge, and the housing photo still peeks in from the left. Next, a white band reads Higher Education under a brick school at dusk. The clip then zooms into a Plerdy panel on the page that reads 17% and "5 targets," over a line that begins "Architecture in."

Housing is one large building photograph, with the name and 1/5 on a band, and Explore sitting on the photo.
Housing is one large building photograph, with the name and 1/5 on a band, and Explore sitting on the photo.
The next frame is Interiors on an orange band, while the housing photograph still peeks in from the left.
The next frame is Interiors on an orange band, while the housing photograph still peeks in from the left.

Why it works

A photograph helps when the names are broad and the work looks different. Housing and a school are that kind of pair: the picture shows the difference faster than the label alone. This is a finding about website menus, and the reel is showing a website. A carousel can hold several of those photographs in one spot, but people often see only the first frame, so the "1/5" and the peek of the next photo are what say there is more. Five frames is the upper end of what that research expects people to step through. The live page on 2026-11-13 still names the same five markets: Housing, Interiors, Higher Education, Civic, and Commercial.

Try it

  1. Limit the homepage slider to the markets you actually sell, and stop at about five.
  2. Give each market one photograph of a finished project and a short name on a solid color band.
  3. Print the count on the band, such as 1 of 5, and let the next photograph peek in from the edge.
  4. Repeat those five names in the menu, so Civic and Commercial are reachable if nobody moves the slider.
  5. Leave the slider still until the visitor moves it.

What it costs

Only one market is fully on screen, and people often never leave the first frame, so a firm that opens on housing can look like it only builds apartments. Each frame is a large photograph, and that picture or the text on it is what the first screen waits on before the page feels loaded. The reel does not show whether the live slider advances by itself.

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